PPC

5th January 2024 – Zephi, a fast-growing martech company, announced the appointment of Dom Lloyd as a new director, effective immediately. Dom brings a wealth of experience and expertise to Zephi, having served in various leadership roles at Cazoo and Smart Fleet Solutions for over 12 years. In his previous role as Head of Quality

What are the new requirements? The new requirements are as follows: All bulk email senders must be authenticated with SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Bulk email senders must keep their spam complaints below 0.3%. Bulk email senders must make it easy for recipients to unsubscribe

Unraveling the Mystery: What is PPC Management? In the ever-evolving world of digital marketing, acronyms are a dime a dozen. SEO, SEM, SMM - the list goes on. But one acronym that consistently stands out is PPC. If you're new to digital marketing or just looking to understand more about this particular strategy, you might