5th January 2024 – Zephi, a fast-growing martech company, announced the appointment of Dom Lloyd as a new director, effective immediately. Dom brings a wealth of experience and expertise to Zephi, having served in various leadership roles at Cazoo and Smart Fleet Solutions for over 12 years. In his previous role as Head of Quality
What are the new requirements? The new requirements are as follows: All bulk email senders must be authenticated with SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). Bulk email senders must keep their spam complaints below 0.3%. Bulk email senders must make it easy for recipients to unsubscribe
Unraveling the Mystery: What is PPC Management? In the ever-evolving world of digital marketing, acronyms are a dime a dozen. SEO, SEM, SMM - the list goes on. But one acronym that consistently stands out is PPC. If you're new to digital marketing or just looking to understand more about this particular strategy, you might
In today's digital age, website security is more important than ever. A secure website not only protects your business and customer data but also builds trust with your visitors. However, you may have noticed a "not secure" warning on your website and wondered what it means. We explain why your website might not be secure
In the digital age, a well-designed website is a crucial component of any successful business. It serves as the face of your brand, providing a first impression to potential customers. Therefore, it's essential to invest in good website design that not only looks appealing but also offers an excellent user experience. Here are ten principles
Ranking for keywords on Google is a complex process that can take several months or even years. But don’t let this put you off as SEO is crucial for every business who wants to have a strong online presence and there are some quick wins to be had. There are a number of factors that
What is AI? Artificial Intelligence (AI) is a branch of computer science that focuses on creating intelligent machines that can think and act like humans. AI has been around for decades, but it has recently become more popular due to advances in technology and the availability of powerful computing resources. AI is used in many
Marketing emails are an effective way to reach out to potential customers and build relationships with them. They can be used to promote your products and services, announce new offers, or simply keep in touch with customers. Whatever the reason, they are an essential tool within your marketing box of tricks! But what makes a
This is a question we get asked a lot, and you may even have pondered it yourself. The short answer is yes, but that doesn’t mean you should stop reading! This blog will explain what search engine optimisation is, why it’s important and a few pointers on how you can optimise your website for SEO.
It’s 2023 and you might be wondering whether blogging is still relevant? The statistics certainly say a strong “Yes!” with over 70 million new blog posts each month, so it’s no wonder that blogging is still a vital part of a successful online marketing strategy. There are a lot of content marketing medias available nowadays,
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