Ranking for keywords on Google is a complex process that can take several months or even years. But don’t let this put you off as SEO is crucial for every business who wants to have a strong online presence and there are some quick wins to be had. There are a number of factors that
This is a question we get asked a lot, and you may even have pondered it yourself. The short answer is yes, but that doesn’t mean you should stop reading! This blog will explain what search engine optimisation is, why it’s important and a few pointers on how you can optimise your website for SEO.
It’s 2023 and you might be wondering whether blogging is still relevant? The statistics certainly say a strong “Yes!” with over 70 million new blog posts each month, so it’s no wonder that blogging is still a vital part of a successful online marketing strategy. There are a lot of content marketing medias available nowadays,
We are delighted to say that after a wonderful (and busy!) maternity leave, Ro Pimlott has re-joined the team in her role as Director. In her 13 years as a marketing professional, Ro has worked with clients of all sizes and within numerous industries, bringing a wealth of experience to the table. As many of
Long gone are the days when you would heave out a copy of the Yellow Pages or another business directory to find a business or service. We doubt that anyone cherished having to heft one of those tomes onto the table and then flick through the pages trying to find someone whose listing instilled confidence
Change is one of the few constants we find in our lives. Ferdinand de Saussure, the Swiss linguist, semiotician(*) and philosopher once said: “Time changes all things; there is no reason why language should escape this universal law." And if something as fundamental as language changes, then things that surround our use of language
It hardly needs repeating. We are all very much aware of how business has changed in the last couple of years. With trends that were started during 2020 continuing throughout 2021 – such as hosting online events and meetings over face-to-face ones or doing your Christmas shopping online over visiting local shops – there can
Having an online presence is vital for any business, and while being on social media is a great way of interacting with your customers, having a website is arguably even more important. There are various reasons for this, such as being able to provide more detailed information on the products and services you offer. However,
We are delighted to announce that the team here at Zephi is growing! We always want to give our customers the best possible service and have brought on some talented new additions to the team to help us. While they have all been working at Zephi for a while now, and you may well have
Whilst we have both national and international clients, one of our favourite things to do is to work with local businesses. Whether it is helping them grow their business through email and social media marketing or improving their web presence, there is something special about working alongside businesses who are in the same communities as
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