Marketing

How AI Can Transform Marketing

By |2023-11-30T16:18:10+00:00June 14th, 2023|Marketing|

What is AI? Artificial Intelligence (AI) is a branch of computer science that focuses on creating intelligent machines that can think and act like humans. AI has been around for decades, but it has recently become more popular due to advances in technology and the availability of powerful computing resources. AI is used in many

What is a Good Marketing Email?

By |2023-11-30T16:23:00+00:00March 24th, 2023|Email Marketing, Marketing|

Marketing emails are an effective way to reach out to potential customers and build relationships with them. They can be used to promote your products and services, announce new offers, or simply keep in touch with customers. Whatever the reason, they are an essential tool within your marketing box of tricks! But what makes a

Why Should My Company Prioritise Internal Marketing?

By |2023-11-30T16:54:05+00:00November 22nd, 2022|Marketing|

Internal marketing is a crucial element of an effective marketing strategy and shouldn’t be ignored. In fact, it should be something your company prioritises, so let’s get on it right now! This blog is going to cover everything you and your business need to know about internal marketing, so grab a cuppa and switch your

Make your ecommerce emails stand out with the ActiveCampaign Product Catalog

By |2023-11-30T16:57:04+00:00November 15th, 2022|ActiveCampaign, Email Marketing, Marketing|

Almost a year ago we introduced you to the ActiveCampaign Product block. This block still exists in their classic email designer but until recently there was no similar functionality within the new designer. Until now, that is! Introducing the Product Catalog block Yes, ActiveCampaign have recently released the Product Catalog Block, which works in much

How to Drive Holiday Brand Awareness

By |2023-11-30T16:59:40+00:00October 17th, 2022|Marketing|

We hate to do it but it’s time to mention the C-word… of course being Christmas which feels like it’s only 3 special days away; Halloween, Bonfire Night and Thanksgiving (a big shout out to all our friends Stateside!) Have you started to think about how to jump start your holiday sales? With your ideal

Getting the most out of the ActiveCampaign Product Block

By |2022-01-07T09:08:18+00:00January 7th, 2022|ActiveCampaign, Email Marketing, Marketing, Uncategorized, WordPress|

ActiveCampaign is one of the leading Marketing Automation tools. It is a powerful and flexible tool with which you can easily manage your marketing campaigns and customer journeys. As with all software though, some features take some getting used to especially when they are new. One of the features that ActiveCampaign have recently introduced is

How to get the most out of your Marketing in 2022

By |2021-12-16T16:59:36+00:00December 16th, 2021|Content Management, Email Marketing, Marketing, SEO|

It hardly needs repeating. We are all very much aware of how business has changed in the last couple of years. With trends that were started during 2020 continuing throughout 2021 – such as hosting online events and meetings over face-to-face ones or doing your Christmas shopping online over visiting local shops – there can

Smartsheet Dashboards – Key information at your fingertips

By |2021-10-11T11:39:28+00:00October 11th, 2021|Marketing, Smartsheet|

One of the things many of our clients talk to us about is how to make data from their Smartsheets visible in a single place. Enter the Smartsheet Dashboard/Portal. Smartsheet’s Dashboards have an array of options to display Grid, Metrics and Chart data, as well as a whole lot more, so that your team and

Zephi is growing – Time for some introductions

By |2021-10-04T07:21:25+00:00October 4th, 2021|ActiveCampaign, Content Management, Email Marketing, Marketing, SEO, Smartsheet, Social Media|

We are delighted to announce that the team here at Zephi is growing! We always want to give our customers the best possible service and have brought on some talented new additions to the team to help us. While they have all been working at Zephi for a while now, and you may well have

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